Microsoft seems determined to dunk the iPod. It is setting the stage for a no holds barred match and is going all out. The two pincers in its attack are a huge ad campaign that talks about the high cost of iPod music as well as a buzz campaign around Twitter on a Zune-esque product due in June.

Wes Moss hosts the Zune Pass ad. The trivia is amazing. Could you imagine, for example that a 120 GB iPod full of music would cost $30,000!!! yes that is the amount it would take to buy that much music from iTunes. $15 per month of rent could be a much better deal – the Zune deal. There is a bit of cloaking in these claims, a lot actually.

Microsoft is not making it clear that they want you to buy the Zune. You could easily buy an iPod and use the Zune Pass for music is what is coming across to some. The issue is Zune Pass does not work on an iPod.

Interestingly the Zune pass lets you own 10 songs a month. This would cost 250 years to fill the player with owned music.